Founded in 1967, Triangle Institute of Professional Photography (TIPP) is one of the largest schools in the nation. Affiliated with Professional Photographers of America and Triangle Photographers Association, Triangle is admired for its innovative and progressive ideas in photographic education as well as providing a quality learning environment for the beginner or the advanced photographer.
In the upcoming weeks, we will be highlighting speakers from the upcoming TIPP in March, 2011. Enjoy!
Bruce and Josh Hudson “A Week with Hudson and Hudson – Marketing and Imaging
What does it take to be successful in this business of professional photography today? Well, to tell you the truth, there’s no silver bullet–a ton of factors will determine your level of financial success. Effective marketing, sales, and dynamic image creation are just to name a few. But many of the marketing strategies that worked wonderfully in the past are just not that effective anymore. The style of photography is also changing rapidly before our eyes. How are you selling your images, if you are actually selling any at all? Online? Proof books? CD? How you present your images to your clients can make all the difference when trying to make a living as a pro.
Many photographers tell Bruce and Josh that they are tired of working harder and longer only to fall further behind and get bogged down by day to day work! Lack of sales, marketing that just doesn’t work, and countless hours of Photoshop production have many ready to throw in the towel.
Not to worry, though–Bruce and Josh have the answers and solutions to all of your questions, concerns, and day to day frustrations you are experiencing! Bruce, a successful 27-year veteran and studio owner in the Seattle area (see bio), has a passion for sharing what works in business and the art of photography with image creators all across the country. Josh Hudson, Bruce’s son and business partner (see bio), brings to the team a fresh, young vision of business and marketing as they are conducted in today’s world. He is one of the top social media and Internet marketing minds in the profession today.
“I’ve had the privilege of knowing Bruce from the beginning of his career 27 years ago. His studio has always thrived because he is able to evolve and adapt as the market changes. Studying with Bruce will drastically improve your business and your life”. - Steve Sheanin, Rangefinder Magazine- CEO & Editor, WPPI- Founder & CEO
Together, Josh and Bruce create a dynamic duo that will teach you not only the photographic side of being a successful and sought after photographer in your city or town, but the marketing, sales, and business management needed to succeed in this highly competitive profession. During their jam-packed week the Hudson team will discuss:
ü The art of marketing: Past, present, and future
ü Maximizing your sales: Double, triple your sales overnight!
ü The social media phenomenon: How to capitalize and actually make some serious money from Facebook, YouTube, and more!
ü Designing and optimizing a highly effective website so you will be found!
ü Creating images that command impact: High impact=Better profits
ü Lighting in any location, any condition…even full sun!
ü Re-branding and re-inventing your studio
ü All this and much more during this amazing week!
“I’ve had the pleasure of teaching with Bruce at The Texas Professional School for many years. His class is one of the most popular and comments from the students have always been outstanding! Last year I was in Seattle and finally saw Bruce’s operation and lifestyle, he walks the talk!” - Doug Box, Industry Leader
If you’re looking for answers to both the tough photographic and frustrating business questions, Bruce and Josh’s week long experience is where you need to be! See you there!
Register now at http://www.triangleinstitute.org/Registration/registration.htm
